Glemser was a bit of a special case. They knew they needed help with marketing, and they knew what they do (Pharma services, but it’s way more complicated than that), but they weren’t sure how to tell other people what they do. Since their beginnings with IBM Watson Research and Lehigh University in 1987, Glemser has played a critical role in developing industry-leading content quality management and services.
Working in the solutions business, Glemser analyses, comprehends, and solves issues related to pharmaceuticals, biotech, medical devices, life sciences, and high tech manufacturing. They utilize emerging technologies, innovative methods, and cloud computing to modernize their clients’ processes. At Stay Calm Industries, we’ve worked with Glemser to rework their brand and website, as well as creating marketing materials to help grow their client base.
In our efforts to refresh Glemser’s identity, we based our logo from their three pillars: Quality, Content, and Process (more explained about that later). Each of the pillars are made from three dark blue circles that intertwine, showing the complexity, precision, and overlapping nature of Glemser’s core brand tenets. These circles have a schematic design, linking together to create Borromean rings.
This gives their logo a sense of togetherness, as each pillar visually represents Glemser’s commitment to their clients. Their name is next to the logo in Montserrat bold, in a shade of blue-so-dark-it’s-almost-black. We found that this logo defines their core messaging, with each blue circle representing a part of “The Glemser Way” in a clear, defined manner.
Over the course of designing a new website for Glemser, it was essential to explain to clients who Glemser is, what they provide, and how their process works. Right when entering the website on their homepage, bold letters tell a short summary of what Glemser is about:
We found this to be a nice opening summary to what Glemser does, ensuring that potential clients know if they’re in the right place or not. Further scrolling down the homepage includes quick overviews of the three pillars, with “learn more” buttons below each brief synopsis. The homepage also includes a section about what their history, who they are, and what they do. In the footer of each page, you’ll find a Sitemap to make navigation easy, contact information for each main office, as well as social media links and a newsletter sign up form.
We partnered with Jason Belkov from Modern Story to make videos for the website, with employees explaining their process behind how the company functions and an inside look at the office. This includes more content for their ‘About’ page, which has a three minute video on their corporate culture and workplace, along with short introductory clips of the Glemser Team.
Our work with Glemser led to increased traffic to their website with a much lower bounce rate, and much higher session time. With rebranding out of the way, Glemser can establish new relations with client while also meeting the needs of their existing clients. Having offices outside of Bethlehem PA (Dublin and New Delhi), we’re excited to see what their future holds.
Overall, we’re very happy with the work we’ve done for Glemser. Their website is both very informative and aesthetically pleasing, and with this new, sleek look, we’re looking forward to seeing the company progress and grow!