Blair Academy
Blair Academy is a dynamic, co-educational boarding school located in Blairstown New Jersey where students in grades 9-12 pursue a superior college preparatory education.
We were connected with Blair Academy through a mutual colleague. After a warm introduction to Suzy, their Assistant Head of School for Strategic Communications, we got on a quick call to discuss needs and see if we got along.
Blair was in need of graphic design on a variety of projects, everything from large fundraising booklets to post card sized student hand outs. We went to tour the beautiful campus, met with Suzy and her team, and the Head of School (and his dog!) and soon found that we would be a great fit for what they needed.
ARTIO TRAFFIC
PROTECTION
Our connection with Artio Traffic Protection began through their consultant, Jim, whom Evan initially met at BNI (Business Network International) several years ago. Over time, Evan collaborated occasionally with Jim, establishing a trusted professional relationship. When Artio Traffic Protection expressed the need for a new website, social media management, and graphic design, Jim recommended Stay Calm Industries for the job.
Through detailed discussions and a deep dive into their requirements, we identified key areas where Stay Calm Industries could provide substantial value and found that we were the perfect fit to give Artio Traffic Protection what they were looking for.
Services
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Graphic Design
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Web Design
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Photography
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Social Media
GRAPHIC DESIGN
When we began our work with Artio, our initial tasks involved refreshing their current logo to make it more suitable for trademark protection, designing compelling flyers tailored for both new and existing customers, and crafting eye-catching banners for their upcoming hiring events. Ultimately we used our graphic design skills to enhance Artio's brand identity and outreach strategies.
WEB DESIGN
One of Artio’s main concerns was their website. We created a more user-friendly and visually appealing website that could attract both customers and potential hires. We focused on creating a modern design that not only reflected their brand but also made navigation intuitive for all visitors.
In addition to the website overhaul, we introduced an extensive online onboarding form for new hires, simplifying the application process and ensuring a seamless experience for applicants joining Artio as well as Artio’s hiring team.
As part of our ongoing support with Artio being a retainer client, we regularly publish blog posts on Artio's website. These blogs are designed to drive traffic, boost brand awareness, and improve the website's search engine rankings through effective SEO techniques. This approach helps Artio consistently engage their audience with valuable content while strengthening their online presence effortlessly.
PHOTOGRAPHY
We’ve organized several photoshoots for Artio Traffic Protection, capturing moments both in the field - including drone footage of work zones - and at their headquarters where we captured headshots and general media needed. Each session has contributed to portraying Artio Traffic Protection across various marketing channels with professionalism and authenticity.
SOCIAL MEDIA
Consistent and effective organic social media management plays a crucial role in today's business landscape. At our agency, we prioritize maintaining Artio's social media presence through strategic planning and execution.
We create media calendars tailored to Artio's brand voice and objectives, ensuring a steady flow of engaging content across their social channels. This includes creating, scheduling, and deploying posts that resonate with their audience, as well as interaction management.
By implementing these strategies, we not only enhance Artio's online visibility but also support their overall marketing efforts, driving sustained growth and building an online community around their brand.
RESULTS
Throughout our collaboration with Artio, we've significantly transformed their brand through a multifaceted approach. By refreshing their logo, rebuilding their website, and designing impactful marketing materials like flyers and banners, we focused on enhancing Artio's identity and outreach efforts. Our photography sessions captured compelling visuals of Artio's operations and team members to show across various platforms. Through consistent organic social media management, we maintain Artio's engaging online presence. These efforts have not only strengthened Artio's marketing strategy but also positioned them for sustained growth and increased visibility in their industry. We are proud to work with Artio Traffic Protection and look forward to more collaborations as we continue our on-going efforts for this company.