Blair Academy
Blair Academy is a dynamic, co-educational boarding school located in Blairstown New Jersey where students in grades 9-12 pursue a superior college preparatory education.
We were connected with Blair Academy through a mutual colleague. After a warm introduction to Suzy, their Assistant Head of School for Strategic Communications, we got on a quick call to discuss needs and see if we got along.
Blair was in need of graphic design on a variety of projects, everything from large fundraising booklets to post card sized student hand outs. We went to tour the beautiful campus, met with Suzy and her team, and the Head of School (and his dog!) and soon found that we would be a great fit for what they needed.
STRATEGY
STRATEGIC
MARKETING PLANS
We dive deep into your business and industry to deliver the results you want.
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Our process includes:
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In-Depth Learning: Long-form interviews and thorough market research.
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Guiding Strategy: We create a tailored marketing plan and review it with you to ensure our alignment.''
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Living Document: We revisit and update the strategy as needed based on new market insights and data from campaigns.
COMPETITIVE
ANALYSIS
We keep a close eye on your competition without losing focus.
Our approach includes:
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Identifying Competitors: Understanding who they are and their strategies.
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Counter Strategies: Developing tactics to effectively compete.
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Digital Marketing Review: Reviewing competitor social media and paid advertising campaigns so we know how to be a step ahead.
MARKETING
STRATEGY
Our media strategy focuses on maximizing your reach and impact through:
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Analyze Audience: Identify your target demographics and their preferences.
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Select Platforms: Choose the best channels for your message.
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Measure Success: Continuously track performance and adjust tactics to optimize results.