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As renowned purveyors of sustainably-sourced fresh and frozen fish, the Icelandic company Aquafisk and their family of companies have decades of experience in fresh fish procurement and wholesale. However, when it came to the marketing of Iceland Catch, their retail line of frozen Atlantic cod and haddock in the US, they felt like a fish out of water.

They identified that they needed a domestically-based marketing team that not only understood the intricacies of the US market, but could also collaborate them strategically to help grow their brand throughout the country. Upon a strong reference, they reached out to our team at Stay Calm Industries to learn about our capabilities and how we could set them up for success. The rest, as they say, is history. 



  • Marketing

  • Branding
  • Web Design

  • Social Media

  • Photography



In addition to launching the brand within two months of initial contact (February 2020 to April 2020), Iceland Catch has seen continuous growth in product sales, website visits, and social media followers/engagement.

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