Blair Academy
Blair Academy is a dynamic, co-educational boarding school located in Blairstown New Jersey where students in grades 9-12 pursue a superior college preparatory education.
We were connected with Blair Academy through a mutual colleague. After a warm introduction to Suzy, their Assistant Head of School for Strategic Communications, we got on a quick call to discuss needs and see if we got along.
Blair was in need of graphic design on a variety of projects, everything from large fundraising booklets to post card sized student hand outs. We went to tour the beautiful campus, met with Suzy and her team, and the Head of School (and his dog!) and soon found that we would be a great fit for what they needed.
Services
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Graphic Design
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Copy Editing
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Project Management
How We
Spent OUr
Summer
Vacation
We had an incredible summer at Stay Calm Industries! We launched new websites, promoted our favorite festival of the year, helped rebrand some of our favorite businesses, traveled all over for photoshoots, and took on our biggest design project yet. Despite the busy schedule, we still made time for our annual retreat, sponsored a race car, and even redesigned our own website.
Curious about how we can work together to create even better, more impactful work (but for you)? Let’s talk!
Chicago & Leica
Evan kicked off summer in Chicago with Leica Akademie and Tamarkin Camera, brushing up on his food and hospitality photography skills. After a close brush with bed bugs (don’t worry, he’s safe) he had a great time working with Jim Sullivan to discover new ways to set up shoots, light drinks and food, and work with restaurant staff. We're constantly working to learn new skills and hone our abilities, whether it's in photography, design, or digital marketing.
Check out the selects below.
Downtown Allentown / Blues Brews & BBQ
After that it was full steam on launching the new branding and website for Downtown Allentown. We worked with their new Senior Vice President Brittney Ciardi and their board of directors (full disclosure, Evan sits on the DABA board) to refresh their identity and build them a new, beautiful, and (most importantly) useful website.
Our work with them didn’t stop there, up next was their biggest event of the year, Blues Brews & BBQ. The project kicked off with extensive strategy and planning sessions to make sure we had a solid, workable timeline that everyone could stick to.
Then we worked with them to deliver posters, print ads, beer mugs, t-shirts, banners, signs, handouts, paid ad campaigns, and day-of social media management. Despite the sweltering heat, we had a great time, and can’t wait to do it again next year!
McCall
Collective
Brewing
After Blues, we kept the beer theme going and jumped into one of our favorite projects of the summer, McCall Collective Brewing. We’d been long time fans of them (and their beer) so when they asked us to help them refresh their visual identity, we jumped at the opportunity.
We started with an extensive discovery process. It’s one of our favorite parts of the job, and it’s important to know as much about a new client as possible. Their goal? Make it clear that they’re “More Than A Brewery.”
We started with photoshoots to create a visual library, then moved into updating their branding to better show their two distinct locations, and finally wrapped up by rebuilding their website.
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Want to see more? Check out their case study.
An Interlude for Photography
We've traveled all over the country for photoshoots this year, including Texas, Chicago, work from Kentucky got released, and we found ourselves trecking all over PA, including Lock Haven, Bucks County, Center Valley, and of course, our beloved Lehigh Valley. Check out some highlights below.
