THE BARN AT
WALNUT GROVE

Our first objective with The Barn at Walnut Grove was to truly build that brand. They had an idea of what they wanted based on their knowledge of their industry, but gave us free reign to recommend what we thought fit them best based on our discovery process. We presented them with three options of logo design, and were happy to find out that their preference aligned with ours.

From there, we extrapolated the logo into all of the brand assets that they would need. From color palates to standard fonts to iconography to style guides, we set them up with everything they could need to put their name our there in a impactful and consistent way, and trained them on how to use the brand book provided to them in the most successful way possible.

In addition to their overall branding, the team at Stay Calm Industries has helped ensure that everything on premises at The Barn at Walnut Grove fit their brand. We helped them with design of their onsite signage, the wall mural they had painted (connecting them to a fantastic local mural artist in the process), and other stylistic elements to ensure that everything stayed true to their brand

The team at The Barn at Walnut Grove clearly had a vision for their event venue and the business plan to make it happen, and we eagerly drew up a strategic marketing plan that could function as their 'marketing playbook', laying out the necessary steps to accomplish their marketing goals, and ultimately helping them achieve overall goals as a business.

As is true to our core philosophy, we built a strategic marketing plan that was completely customized to their business. We crafted their marketing goals based on our ideas and their input, and assigned key performance indicators to measure our success. We broke down distinct marketing initiatives, that served their own specific goals, assigning unique target demographics and tactics required to achieve each. In addition, this document included detailed insights on their market, positioning, and competitive landscape, using that data to create buyer personas and build an ongoing marketing mix to set them up for long-term growth.

Since a playbook is nothing without execution, we bolstered this marketing strategy with an execution plan to make certain that everything could go off without a hitch in a timely and relevant manner to the venue's potential clients. We're happy to report that the team at The Barn at Walnut Grove has been deploying the tactics outlined in this strategy to perfection, and have employed our help consistently along the way.

One of the goals that the team at The Barn at Walnut Grove set was to begin scheduling out their events, despite construction still being a work in progress. In order to do that, we knew that launching the website that properly conveyed their beautiful grounds, masterfully-crafted spaces, and premier level of service they provide to their clients.

To execute on that, we built their website from scratch, and used a combination of stylized illustrations of key facets of the property (based on architectural concepts and construction photography), environmental photographs, and detailed copy to craft the most accurate and insightful description of their venue possible without finished interior/exterior building photography and event photography. We built out pages for each of the key spaces of their grounds so that website visitors could leave with an intricate understand of everything The Barn at Walnut Grove has to offer.

The design of their website itself was largely informed by their brand standards that we created, with elements amplified and emphasized to exceptionally useful to clients-to-be. One of our main goals (aside from educating potential clients) was to drive them to act. To do this, we paired our powerful visuals and copy with prominent call-to-action buttons on each page empowering visitors to schedule a private tour of the grounds. Once clicked, users were directed to a succinct form that could inform the event sales team of their needs without inundating the prospect with a plethora of questions.
We built their website to align with their brand, and wanted to emphasize the key selling points of their products - quality, freshness, and sustainability. We wanted to ensure that Iceland Catch's website functioned as a resource for valuable information on their products, including educating them on the types of fish offered, informing them how Iceland Catch does frozen fish better than anyone else, and even provide recipes for a variety of methods to prepare meals around their products.