Blair Academy
Blair Academy is a dynamic, co-educational boarding school located in Blairstown New Jersey where students in grades 9-12 pursue a superior college preparatory education.
We were connected with Blair Academy through a mutual colleague. After a warm introduction to Suzy, their Assistant Head of School for Strategic Communications, we got on a quick call to discuss needs and see if we got along.
Blair was in need of graphic design on a variety of projects, everything from large fundraising booklets to post card sized student hand outs. We went to tour the beautiful campus, met with Suzy and her team, and the Head of School (and his dog!) and soon found that we would be a great fit for what they needed.
BROWN
DESIGN CORP
Brown Design Corp is a landscape architecture firm known and respected throughout the community. With decades of experience in land planning and design, they have delivered solutions that enhance both functionality and beauty. As they approached their 25th anniversary, founder Chris Brown knew it was time for a change and used it as an opportunity to reflect the firm's evolution while staying true to the reputation they’d built over the years.
We were introduced to Chris through a long-time connection with our Creative Director, Evan Johnson, who had worked with him years ago on a video project. When Chris reached out about refreshing his firm’s website, the conversation quickly expanded into something much bigger: a complete rebrand, website redesign, and a suite of new visual collateral to carry the business confidently into the next decade.
Services
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Brand Sprint
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Graphic Design
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Web Design
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Photography
BRAND SPRINT
We approached Brown Design Corp’s rebrand with a new offering called a Brand Sprint, condensing our full branding process into a focused, high-output week of discovery, sketching, refinement, and finalization.
Throughout the sprint, our design team collaborated to explore dozens of visual directions rooted in the keywords Chris provided: trees, leaves, timelessness, reliability, and quality. Together, we narrowed the field to three strong concepts, each capturing a different facet of the firm’s identity.
After thoughtful review and discussion with Chris, he gravitated toward a direction that felt “made to last.” From there, we partnered to fine-tune the design, shaping it into a final logo that honors the firm’s legacy while establishing a confident, modern presence.
Old Logo:
GRAPHIC DESIGN
In addition to digital updates, we created a suite of brand collateral that included business cards, project templates, and client-facing materials that aligned with the new identity. These print and graphic assets extended the refreshed brand into every client touchpoint, ensuring consistency and professionalism across the board.
WEB DESIGN
The original Brown Design Corp website had been built in-house nearly a decade ago and was showing its age. The layout was difficult to navigate, hard to update, and no longer reflected the firm’s professionalism or scale of work.
Our design goal was clarity and ease of use. We stripped away unnecessary clutter, prioritized large imagery, and built a clean, structured layout that would let the firm’s work shine. We designed intuitive navigation, a case study-driven project archive, and worked with the BDC team to determine how to best display their many services so prospective clients could clearly understand the firm’s capabilities.
While the site initially launched before the new branding was complete, we came back after the brand sprint to update it with fresh colors, typography, logo placement, and animated icons, bringing the entire digital experience in line with the new brand direction.
PHOTOGRAPHY
To showcase Brown Design Corp’s landscape work, we paired both traditional and drone photography to capture both beauty and context. Our creative director and lead designer visited each project site together with Chris Brown to capture not only the design, but the atmosphere they created.
The result is a cohesive collection of imagery that reflects the firm’s impact on the landscape and gives potential clients a clear visual sense of what’s possible.
RESULTS
Chris and the team were thrilled with the final results. After 10-15 years with the same logo and an outdated website, the rebrand marked a transformative step forward. It gave Brown Design Corp a bold, elevated presence. One that not only reflects the quality of their work, but also positions them for growth in the years ahead.
The new website was built with clarity and usability in mind. It’s easy for the team to update internally and presents prospective clients with a clear, compelling view of what services Brown Design Corp offers and what sets them apart in a competitive field.
From logo to typography to digital experience, the firm now has the tools to communicate their values with clarity and confidence. The rebrand doesn’t just mark a new chapter, it lays the foundation for the next decade of purposeful, enduring design.