Graphic Design | Web Design | Photography | Social Media | Advertising | Copywriting | SEO | Newsletters | Status & Project Management | Discovery & Onboarding | Strategy & Planning
Introduction
Stay Calm Industries is a full-service creative agency based in Allentown, Pennsylvania, specializing in advertising, branding, copywriting, graphic design, social media, strategy, and web design. We spend our days helping clients build stronger companies and create meaningful connections with their audiences, but this project gave us the opportunity to turn that same strategic and creative approach inward. After several years of building our portfolio and evolving as an agency, we became our own client.
Problem + Goals
Our previous brand had served us well, but it no longer reflected the direction of the agency. The identity felt dated and casual compared to the more refined, intentional work we were creating for our clients. We wanted to develop a brand that felt timeless, elevated, and distinctly Stay Calm Industries while maintaining the personality that makes our agency unique. The goal was more than simply updating our logo. We wanted to create a cohesive identity and digital experience that accurately represented who we are, how we work, and where we are headed.
Solution
Our Lead Graphic Designer, Brianna, led the rebrand through a discovery and creative development process that included sketching, typography research, visual references, and multiple rounds of exploration and refinement. A key element of the new identity was our signature squid, which we reimagined through several custom hand-drawn iterations to find the right balance between playfulness and sophistication. The final brand system combines custom squid marks with a refined serif wordmark and a clean, minimal visual language. We extended the new identity across social media, print collateral, internal documents, presentation decks, and other brand touchpoints, supported by a centralized asset library of logo variations, templates, and visual resources. We also redesigned our website to reflect the new brand, focusing on clarity, functionality, and a more elevated user experience. Photography was refreshed alongside the brand, with imagery that showcases our people, process, space, and services while bringing greater consistency to our visual presence across the website and social media.
Results
Rebranding our own agency gave us the opportunity to step back, evaluate how we have evolved, and apply the same strategic thinking we bring to our clients to our own business. The result is a cohesive brand and digital experience that better reflects the quality, personality, and direction of Stay Calm Industries. Just as importantly, the process gave our team a stronger foundation for maintaining consistency across everything we create moving forward. We are proud of a brand that feels authentically ours and confident that it represents where Stay Calm Industries is headed next.
