Blair Academy
Blair Academy is a dynamic, co-educational boarding school located in Blairstown New Jersey where students in grades 9-12 pursue a superior college preparatory education.
We were connected with Blair Academy through a mutual colleague. After a warm introduction to Suzy, their Assistant Head of School for Strategic Communications, we got on a quick call to discuss needs and see if we got along.
Blair was in need of graphic design on a variety of projects, everything from large fundraising booklets to post card sized student hand outs. We went to tour the beautiful campus, met with Suzy and her team, and the Head of School (and his dog!) and soon found that we would be a great fit for what they needed.
ROBERT
ACE BUILDERS
Our Connection with Robert Ace Builders began through a referral from a trusted local agency. After an introductory meeting with Eric, their General Manager and Architect, Evan worked closely with the RAB team to understand their long term vision, current challenges, and growth goals. It quickly became clear that Robert Ace Builders was ready to elevate their brand and presence to match the quality of work they were already delivering.
Through our in-depth discovery process, we identified opportunities to refine their identity, unify their name, and create a scalable brand and website that could support their continued growth. From branding and web design to ongoing marketing support, this collaboration became a comprehensive transformation for Robert Ace Builders.
Services
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Branding
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Graphic Design
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Web Design
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Photography
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Digital Advertising
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Social Media
BRANDING
When we began working with Robert Ace Builders, one of the primary challenges was brand clarity. The company had been known by several variations of their name,including RKA Construction, RKA, and Robert. K. Ace Jr. Construction LLC. While their reputation was strong, this inconsistency made it difficult to clearly define and elevate their brand.
We led a full rebrand and renaming process, beginning with discovery and competitive research, followed by concept development and refinement. The goal was to create a bold, modern identity that stood out in the Pocono home building market while remaining clearly rooted in residential construction.
The final brand features a clean, elevated logo built around a simple home-shaped icon, with the letters R and A subtly integrated within the mark. Paired with a modern sans-serif typeface, the identity communicates precision, quality craftsmanship, and forward-thinking design which greatly aligns with Robert Ace Builders’ values and expertise.
Old Logo:
GRAPHIC DESIGN
Beyond branding and web design, we breasted a full suite of supporting design assets to ensure consistency across every touchpoint including:
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Business cards, folders, and envelopes
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Client handouts and print materials
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Outdoor building and job site signage
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Truck wraps
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Social media and advertising graphics
Every asset was designed using the new Robert Ace Builders branding, creating a cohesive and professional look across digital, print, and physical environments.
WEB DESIGN
One of RAB’s biggest needs was a new website that could support a large volume of content while remaining intuitive and easy to navigate. Their previous site struggled to showcase their work effectively or guide users through the decision-making process.
We designed a new website that allows visitors to explore home plans, learn about building options, and submit detailed forms to help determine which plan best fits their needs. The website was wireframed alongside the branding process to ensure consistency in tone, style, and user experience.
The final result is a modern, streamlined site that highlights their craftsmanship, reinforces their credibility, and supports both residential and commercial sales goals while still feeling familiar to the local audience that already knows and trusts them.
PHOTOGRAPHY
Professional photography played an important role in bringing the Robert Ace Builders brand to life. Evan went on-site to capture polished, professional headshots for the RAB team, providing imagery for their website and marketing materials. These photos helped humanize the brand while reinforcing a professional and approachable image.
In addition to headshots, Evan photographed Robert Ace Builders’ truck fleet once the new wraps were installed. These images were used across digital platforms to showcase the brain in real-world settings.
This photography service is on an as-needed basis, if they have a new hire, want updated headshots, or a specific project photographed, they can rely on Evan to come out and get high-quality visuals to use to represent their brand.
DIGITAL ADVERTISING
In addition to organic social media efforts, we manage and optimize paid advertising campaigns for Robert Ace Builders across Meta and Google platforms. These campaigns are designed to increase brand visibility, drive traffic to key pages on their website, and generate qualified leads for new home builds.
Through ongoing monitoring and optimization, we ensure advertising efforts remain efficient and aligned with Robert Ace Builder's business goals to support consistent lead generation and long-term brand awareness in a competitive market.
SOCIAL MEDIA
As a monthly retainer client, we continue to evolve Robert Ace Builders’ brand long after the initial launch through consistent and strategic social media management. We oversee ongoing content generation, including project highlights, educational posts, home plan features, and case studies that showcase their craftsmanship, process and expertise across residential and commercial projects.
We develop monthly media calendars aligned with Robert Ace Builders’ brand voice and business objectives to ensure a steady flow of engaging content across their social media platforms, blogs, and newsletters. This approach helps build trust, increase engagement, and keep Robert Ace Builders top-of-mind for potential clients throughout the year.
RESULTS
In just over a month, Robert Ace Builders underwent a complete transformation. The client was thrilled with the final results, particularly the clarity of their new brand, the ease of navigating the website, and the professional polish across all marketing materials.
This project helped Robert Ace Builders take a clear step forward, positioning them for continued growth and allowing potential clients to easily understand their expertise, process, and capabilities.
We’re proud to continue working with Robert Ace Builders as an ongoing retainer client and look forward to expanding and evolving their brand alongside them.
"The team at Stay Calm Industries took the time to truly understand our business strategy and leadership style, allowing them to craft a branding and marketing plan perfectly tailored to our needs. Since implementation, they've continued to collaborate with us, refining the strategy and materials to keep them effective as market conditions evolve."
-Eric Karasek
Architect and General Manager, Robert Ace Builders